Volvic Juicy joins forces with BLAST for upcoming 2025 Fortnite Global Championship in Lyon’s LDLC Arena
BLAST has announced a new partnership with Volvic Juicy, who will become the official water and flavoured water partner for 2025 Fortnite Global Championship on September 6 & 7. The event will take place at the LDLC Arena in Lyon, France, bringing together some of the world’s best Fortnite players in front of a live crowd and global online audiences.
The collaboration will see Volvic Juicy integrated across the 2025 Fortnite Global Championship broadcast and live event experiences, with branded moments featured during stream launches, countdown screens, player interviews and end-of-stream segments. Volvic Juicy will also take ownership of a number of in-game moments, with prominent branding on the live feed and inside the arena.
Fans attending the event in Lyon will be able to purchase Volvic Juicy strawberry and cherry flavours inside the LDLC Arena. Spectators attending the event will be able to enjoy healthy hydration with Volvic natural mineral water or refresh themselves with delicious Volvic Juicy drinks, available for purchase inside the LDLC Arena.
In addition to the live event, the partnership will be amplified through bespoke social content, including Gentle Mates–themed features.
James Brown, Commercial Director at BLAST commented:
“We are thrilled to welcome Volvic Juicy as a partner for the Fortnite Global Championship in Lyon. The Global Championship represents the pinnacle of competitive Fortnite, attracting some of the best Fortnite players from across the globe and millions of fans watching online.
Partnering with a brand like Volvic Juicy, which shares our values of community and excellence, will help us to elevate the fan experience even further. Together we look forward to delivering an unforgettable week of esports in Lyon.”
Christel Chaulet, Hydration Marketing Director at Danone France said:
“We’re proud to join forces for the 2025 Fortnite Global Championship in Lyon - a meaningful next step in our journey within the esports universe. At Volvic, we believe in the power of purposeful collaborations. Throughout the competition, Volvic Juicy will be by the side of fans and players, turning every break into a refreshing and flavourful moment.”
Across a sold-out weekend, competitors will battle for the ultimate title and a prize pool of over $2 million, with thousands of fans set to witness the action in person and millions more watching online.
